Born to Blog author talks social media challenges, opportunities, and more!

Social Media Syllabus

I always learn so much from our guest speakers! This week we were very fortunate to have the author of our class text, Born to Blog, Mark Schaefer (@markwschaefer) Skype with our class.


If you aren’t familiar with Mark, he is a very well-known name in the social media field, author of the popular Grow blog, a sought after consultant, and the author of Born to Blog (a book I’ve reviewed on this site and which inspired me to start this blog), and another great book I’ve read Tao of Twitter. I haven’t read his 2nd book, Return on Influence, but I hope to soon.

Here are some highlights from his presentation to this semester’s Comm 322 Social Media class.

Challenges and Opportunities in Social Media – Mark said that a major challenge today is information density. Today, we have so…

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